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Is your Facebook fan page a cocktail party, a barbecue, a conference or a...
Social media is a virtual party. Is your fan page a backyard barbecue, a formal cocktail party, a corporate conference, a yoga class or a drum circle? The funny thing about social networking is…we...
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Is Facebook fan page advertising useless?
This week, a controversial Gallup poll declared that social media was all but useless, and that nobody was influenced by social media ads and it was all a bunch of hooey. I was immediately suspicious...
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It’s time to Zen your brand: The new Apple iWatch shrinks your social media...
“Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius — and a lot of courage to move in the opposite direction.” ― E.F. Schumacher, “Small is...
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Fire your SEO guy. Here’s 9 reasons why social search is the new SEO.
By creating your own "news" in press releases and social media posts, you are boosting your website traffic and page rank. You still want to get "real news" too -- articles in credible blogs,...
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Pinterest is the marketing bargain of the century — free.
Pinterest is uber viral -- because each and every one of those "seeds" it sends out, in the form of a pin, will link back to your website -- forever -- no matter where it lands.
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What’s in a name? Everything! 10 reasons why naming strategy is crucial for...
I was talking to a client the other day who wanted more visibility. They had a hideously long URL for their company website. I rolled my eyes. I immediately knew they were doomed to failure unless they...
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Please, please, please… keep your social media names, logins and passwords...
The worst thing that happens is when the former social media manager gets fired, is totally p#$$$%^ off and changes all the passwords and then refuses to hand them over. This can literally bring your...
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22 steps to double your website traffic and lead generation.
Today I discovered my website traffic has quadrupled since December 2014 — and soared to the top 1.5 million US websites according to Alexa. (The prior rank was in the top 3 million). The number of...
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